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Blog Cover: important skincare habits

Important Skincare Habits for Every Stage of Womanhood

Your skin transforms as you age. This guide will give you the tools you need to build a beauty ritual that will keep you glowing through your 20's, 30's, 40's, and beyond!

Taking care of your skin is important at every stage of your life, but it is key to remember that it won’t be the same for every stage of womanhood. Our bodies are going through distinct changes throughout certain stages of life, so it is crucial we are aware of these changes and that we have a proper skincare and health routine.

So whether you’re living it up in your 20s or dancing the night away in your 50s, we'll teach you the important factors for all decades of your fabulous life and every stage of womanhood.


Your twenties are the first time you start experiencing your skin as an adult. This is also the decade where it becomes incredibly crucial to start paying attention to your skin and its care. The habits you build in your 20s will help you age gracefully for the decades to come and every stage of womanhood. 

In your 20s, you want to ensure you are being diligent about your sunscreen to prevent sun damage. You’ll want to make sure you are applying sunscreen every day, even if it is cloudy, because yes you can still burn. Bonus points if you’re using a sunscreen that is jam packed with other beneficial ingredients to both protect you from the sun and give your skin an extra boost of nutrients like our Complete Defense SPF 40.

You can also experience adult and hormonal acne in your 20s. You’ll want to make sure you are not using products that strip your skin of natural oils. Choosing products based on your skin type will be your best defense against adult acne. If you aren’t sure of your skin type, take our Skin Code Quiz here. 


Your 30s are typically when you start to really see that your skin is aging between fine lines, wrinkles, sun damage and thinner skin. All of it is a normal part of aging so you want to make sure you address these issues early to help yourself age well. The practices you develop in your 20s and/or 30s will show in your 40s and 50s.

In your late-twenties, your collagen production decreases, so if you haven’t already, you want to make sure you are introducing collagen into your routine whether this is through a supplement or a product like our Nutrient Moisture Creme which will boost your collagen production. 



Your 40s are when you’ll really start to see if you took good care of your skin in your 20s and 30s. What you’ll see in your 40s is a decrease in skin laxity from a loss of collagen and elastin. This will make your skin begin to look thinner and looser in certain areas. Your face will also begin to lose its volume and your skin may appear drier due to a decrease in sebum production. During this time, it is beneficial to use products with peptides and firming properties like our Ultra Firm Neck and Chest Cream


You may be thinking about retiring from your career, but you can’t retire from your skincare routine. In your 50s and beyond, it is still important to keep up your skincare. Your skin will show signs of aging and that’s beauty. The goal isn’t to stop aging, it is to age well throughout every stage of womanhood. During this stage in your life, your skin will become drier and lose more elasticity.

You may even experience acne, redness, and discoloration, especially as your body begins to go through menopause. You want to make sure your skin is properly moisturized and that you have plenty of nutrients in your skincare like vitamins, peptides, and antioxidants. It is best to use a serum that contains multiple ingredients and benefits your skin overall. Our Revitalize 7 in 1 Power Serum is a great example of getting a lot of what you need from one product. 


A skin routine is important at every stage of womanhood. That means it is never too early or too late to start one. What makes all the difference is making sure you have the appropriate routine for your skin type and stage of life. Introducing certain products too early can irritate your skin while waiting to introduce other products could be limiting all the benefits you would see in future years. A great way to ensure you are doing everything at the appropriate time for your skin is to start regularly seeing an esthetician in person or through virtual consultations.

P.S. We’ll be launching virtual consultations soon - interested? Send us a DM and we’ll add you to our waitlist!