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Blog Cover: important skincare habits

Important Skincare Habits for Every Stage of Womanhood

Your skin transforms as you age. This guide will give you the tools you need to build a beauty ritual that will keep you glowing through your 20's, 30's, 40's, and beyond!

Taking care of your skin is essential at every stage of your life, but it is vital to remember that it won’t be the same for every stage of womanhood. Our bodies are going through distinct changes throughout particular stages of life, so we must be aware of these changes and have a proper skincare and health routine.

So whether you’re living it up in your 20s or dancing the night away in your 50s, we'll teach you the critical factors for all decades of your fabulous life and every stage of womanhood.


Your twenties are the first time you start experiencing your skin as an adult. This is also the decade where paying attention to your skin and its care becomes crucial. The habits you build in your 20s will help you age gracefully for the decades to come and every stage of womanhood. 

In your 20s, you want to be diligent about sunscreen to prevent sun damage. You’ll want to apply sunscreen daily, even cloudy because you can still burn. Bonus points if you’re using sunscreen am-packed with other beneficial ingredients to protect you from the sun and give your skin an extra boost of nutrients like our Complete Defense SPF 40.

You can also experience adult and hormonal acne in your 20s. You’ll want to ensure you are not using products that strip your skin of natural oils. Choosing products based on skin type will be your best defense against adult acne. If you aren’t sure of your skin type, take our Skin Code Quiz here. 


Your 30s are typically when you start to see that your skin is aging between fine lines, wrinkles, sun damage, and thinner skin. It is typical for aging, so you must address these issues early to help yourself age well. The practices you develop in your 20s and 30s will show in your 40s and 50s.

In your late twenties, your collagen production decreases. If you haven’t already, you want to ensure you are introducing collagen into your routine through a supplement or a product like our Nutrient Moisture Creme, which will boost your collagen production. 



Your 40s are when you start to see if you cared for your skin in your 20s and 30s. What you’ll see in your 40s is a decrease in skin laxity from a loss of collagen and elastin. This will make your skin look thinner and looser in certain areas. Your face will also lose volume, and your skin may appear drier due to decreased sebum production. During this time, using products with peptides and firming properties like our Ultra Firm Neck and Chest Cream is beneficialUltra Firm Neck and Chest Cream


You may be considering retiring from your career, but you can’t withdraw from your skincare routine. In your 50s and beyond, it is still essential to keep up your skincare. Your skin will show signs of aging, and that’s beauty. The goal isn’t to stop aging but to age well throughout every stage of womanhood. During this stage in your life, your skin will become drier and lose more elasticity.

You may even experience acne, redness, and discoloration, especially as your body begins to go through menopause. You want to ensure your skin is moisturized correctly and that you have plenty of nutrients in your skincare, like vitamins, peptides, and antioxidants. Using a serum containing multiple ingredients that benefit your skin is best. Our Revitalize 7 in 1 Power Serum is an excellent example of getting much of what you need from one product. 


A skin routine is essential at every stage of womanhood. That means there is always time to start one. What makes all the difference in ensuring you have the appropriate routine for your skin type and stage of life? Introducing certain products too early can irritate your skin, while waiting to teach others could limit all the benefits you would see in future years. A great way to ensure you do everything at the appropriate time for your skin is to start regularly seeing an esthetician in person or through virtual consultations.

P.S. We’ll be launching virtual consultations soon - interested? Send us a DM, and we’ll add you to our waitlist!